Jack Dorsey, founder and CEO of Twitter, revealed that his company wants to create a new standard for decentralised social media. The businessman said that the company is setting up Blue Sky, a small, independent team whose main task will be to build a standard that will ultimately become the technological basis for Twitter.

Charles Hoskinson, founder of Cardano and former Ethereum associate, showed his support for the initiative by responding to Dorsey’s tweet.

“I’m behind it, Jack. Just let me know what you need.

Twitter will follow the path of decentralisation?

Twitter is still one of the biggest social media platforms in the world. As you can see, today it focuses on decentralisation, arguing that the time has come to abandon centralised solutions. Dorsey explains that the company is now facing challenges that cannot be solved with any of the centralised technologies.

Twiiter’s CEO said the new team, Blue Sky, would be completely independent of Twitter, adding that it would receive only limited guidance from the company:

“In the case of social media, we would like this team to find a decentralised standard that can help us develop or, failing that, create it from scratch.

Blue Sky will not only develop a decentralized protocol, Dorsey said Twitter wants the project to involve an open community and encourage organisations, researchers, companies and leaders to “think deeply”.

Dreams and reality

It sounds beautiful, but so far Dorsey’s ambitious project is still in its infancy. We also know that Parag Agrawal, Twitter’s chief technical expert, will be on the team to find him a leader. So far, no one has been formally hired to work for Blue Sky. According to Agrawal, the ideal candidate for Blue Sky leader is an experienced blockchain technology veteran with a good knowledge of social media.

However, Blue Sky will have a difficult road ahead of it, and the work may take several years. However, the project is important and can be a breakthrough for the market – especially today, when the main problem of the media are fax news. Twitter’s response to “deep thinking”, which may mean better understanding and analysis of content, may be necessary in the next few years.